Review Request Guide

Best practices

• Send review requests soon after a positive customer experience.
• Keep emails short, personal, and focused on one clear call to action.
• Use warmup limits when importing large lists to protect deliverability.
• Monitor bounces and unsubscribes and remove those customers from future sends.
• Follow applicable email laws and obtain consent where required.

Timing recommendations

Default campaign settings use a short initial delay after import and a longer delay before reminders. Adjust based on your industry:

• Service businesses: 1 to 3 days after service completion
• Retail or hospitality: Same day or next day
• Reminders: 5 to 10 days after the initial request if no review yet

Avoid sending multiple reminders to the same customer in quick succession.

Subject line tips

• Use the customer's first name when possible.
• Keep subject lines under 50 characters for mobile readability.
• Sound human, not salesy. Example: "Quick favor?" or "How was your visit?"
• Test two subject lines with small batches before scaling.

Increasing review rates

Higher completion rates usually come from timing, trust, and simplicity:

1. Verify your Google review link works on mobile.
2. Match sender name to a brand the customer recognizes.
3. Send one clear reminder, not three.
4. Track click rate in Analytics. Low clicks often mean weak copy or bad timing.
5. Mark customers Completed when they leave a review to stop unnecessary follow-ups.